The formula
Mineral science at its most advanced, design without compromise, and a formula made with equal care for the skin it touches and the ocean it meets.
Suncare for the Sea™
The Beginning
It started with a question.
At sixteen, our founder asked a simple question that became a mission to redefine what sunscreen could do. Six years of careful formulation followed, shaped by collaboration with leading cosmetic chemists and ocean scientists.
Could sunscreen actually help protect the ocean, instead of harming it?
Soon, we’ll share what we created.
What to Know
Before the Reveal
The people
A founder who refused to accept suncare as it was. Cosmetic chemists who took formulation chemistry somewhere it had never been. Marine scientists who believe the ocean’s future depends on interdisciplinary collaboration.
The purpose
Luxury, science, and purpose. Most brands choose one. We never saw it as a choice.
No compromise. SPF worth waiting for.
Be the first to know. While you wait, step inside Club Bluu, where every Ocean Archetype is welcome.
Who It’s For
Beauty and adventure without compromise.
For the adventurers, the travelers, the endlessly curious, and those who appreciate life’s quieter pleasures. For people who value beautiful experiences, thoughtful design, and the freedom to enjoy the world without compromising what matters.
We believe caring for yourself and caring for the world around you should go hand in hand.
Which way do you love the ocean?
Behind Bluu
Our Founder
Emma recently earned her undergraduate degree from UC Berkeley’s Haas School of Business, where she focused on the intersection of product innovation and environmental impact.
Born in Maine, she grew up looking forward to family trips to the beach and travels around the globe. Raised in Boulder, Colorado, a hub of product and environmental innovation, she was surrounded by people who showed her that anything was possible.
In addition to leading Bluu, she serves as President of the Bluu Foundation.
“I created Bluu to redefine what it means to care, for ourselves and for the world around us.”Emma Kraft, Founder & CEO
We believe that performance and impact belong together.
Join Club Bluu
Before
anyone else
Hear first about our suncare, the science behind it, and all that we have planned.